Les weblogs semblent être en train de devenir le prochain phénomène dans le monde des TIC.
Un article général de Kevin Werbach dans son rapport SuperNova du mois de mars 2003, émis par le site pulver.com.
Archives des rapports : ici
Recevez aussi le rapport SuperNova.
Extraits :
"Why Blogging Matters
Google's acquisition of Pyra, makers of the popular Blogger tool,
rekindled a regular debate up about whether Weblogs. Are they just a
fad, or a serious business and social phenomenon?
(...)
Three Blog Scenarios
So what does this mean in concrete terms? Below are three scenarios
for blogging to generate significant revenues and other benefits.
(1) Personal information filtering
The Net is overwhelmingly big, and growing fast. Information overload
is a constant threat. Ever tried to track down a link you remember
seeing, but didn't bookmark? Or how about keeping up with discussions
and published content on topics that interest you? Email and Web
browsers just aren't good enough. Yahoo!'s directory is one mechanism
to make sense of the Web's ocean of data; Google's search engine is
another. Both (and their competitors) have strengths and weaknesses.
They aren't perfect, but they are good enough to be the foundation of
very profitable, valuable businesses.
Blogs are the next step. Where directories and search engines are
centralized, blogs are distributed. Every blogger is an information
filter, both in what they create and, crucially, in what they consume.
Your circle of friends and my circle of business experts may use the
same words, but we don't necessarily overlap in our interests. Blogs
make it easy for those communities to organize themselves.
This phenomenon will manifest itself in several ways. Pyra already
powers over 1 million blogs, 200,000 of them active, despite being run
on a shoestring. Google may not have had a precise plan in mind when
it bought Pyra, but clearly it saw opportunities in bringing together
the blog community with its existing search tools. Steven Berlin
Johnson, writing for Slate < http://slate.msn.com/id/2079747/>
speculates that Google could create a version of the Memex, a personal
research tool proposed in the 1940s by Vannevar Bush.
(2) Bottom-up collaboration
The information overload problem is even more acute in the enterprise.
Every corporation wishes its employees could share knowledge more
effectively. Huge amounts of money are wasted on duplicative efforts,
on finding the right expert to answer a question, and on hunting down
documents and emails that are already on the corporate network.
Knowledge management, customer relationship management, and groupware
were all supposed to address these problems. But they never have.
Quite simply, enterprise information exchange is a distributed problem
that requires distributed, bottom-up solutions. Blogs fit the bill.
At the simplest level, blogs are a great, lightweight mechanism for
employees to post information of interest to their co-workers, or
under the right circumstances, their customers, partners, and
suppliers. The basic functionality can easily be incorporated into
other tools, including enterprise applications. Blogging will become
an idiom, a standard way of doing work, just as email has.
(3) Moblogging
The biggest business opportunity for blogs may not be on the Web at
all. Already, some five million Japanese have mobile phones with
built-in digital cameras. It's a matter of time, a few years at most,
before a mobile phone without a camera is like one without a display
screen: an oxymoron.
These cameras will be used in all sorts of situations, from the
serious to the silly. Either way, there will be a lot of them. There
are more than a billion mobile phones in use worldwide today, more
than the number of PCs or even landline telephones. Imagine hundreds
of millions of people taking billions of photos, and using the same
devices to generate text messages. There will be a tidal wave of user-
generated content. And by the way, carriers will charge usage fees for
most if not all of it.
What does this have to do with Weblogs? The hard part in the camera
phone equation is getting the photos and text from the phone to some
place useful. The phones have built-in Internet connections, but
emailing photos to your friends has limited value. Blogs are a perfect
solution. Give every mobile phone customer a blog, whether they use it
or not. The Web just increased an order of magnitude in size. Purpose-
built blog tools will simplify sending, organizing, filtering, and
annotating photos and other content generated through mobile devices.
"